All of the vacant property spaces on the board have signs indicating how much Gold is required to claim that space as your own. Each space varies not only in the property type (like, for instance, a grocery or a toy store), but also where it stands in the stock market. Certain spaces acquire profit margins that will enable you to accumulate wealth faster than others, so it's important to consider these important details prior to purchasing.
Property value or max capital will increase if you can successfully link a series of spaces together. But given the omnipresent mentions of Monopoly whenever this game is brought up, you might have guessed this already. As you do that, you can accumulate assets for yourself which can then be invested into the same properties you manage. From the player menu, you can opt to manage your shops by upgrading, selling or auctioning them off entirely.
Although not clearly explained from the get-go, it became evident that all players had a secondary goal of gathering the four suit shapes at the corners of the map. Once collected, they then need to be deposited into the Bank space which, in this case, was located in the center of the board. You don't need to have an exact dice roll to add to your suit collection or make a deposit; simply passing over these spaces will do the trick. When deposits are made, you'll get promoted, which acts almost like a real-life salary increase. Principally, though, the biggest benefit this provides is significant increase in any profit gained from opponents who land on your properties.
