springsteen.net
SPRINGSTEEN SETS NEW EUROPEAN RECORD
183 000 tickets to four concerts sold out in three hours
Nine oclock yesterday morning the tickets for Bruce Springsteens concert at Ullevi the 21st of June went on sale. Half an hour later tickets were released for another, previously unannounced extra concert.
The promoter, EMA Telstar has, despite persistent rumours of an extra concert, the whole time denied having plans for such a concert. Nevertheless there was a readiness to release tickets and an extra day booked at the arena.
If you are going to arrange an extra concert, you prefer it to be sold out as well, says EMA Telstars chairman Thomas Johansson, and continues:
At 9.38 I called Springsteens man in New York and we agreed upon putting up an extra concert.
Its not the first time similar methods are used to keep interest up for a certain concert. If there had been 100,000 tickets already from the beginning, they might not have had the same attraction.
During yesterdays sales EMA sold another 43,000 tickets to the concert in Helsinki and 40,000 to the Oslo concert. That makes a total of 183,000 tickets having been sold in three hours time.
I have never seen anything like this, says Johansson to the Expressen online edition.
This is a new European record. No one has ever sold that many tickets in such a short time, he continues.
Regarding Bruce Springsteen, Johansson believes that there is a basis big enough for a third concert in Sweden. It does not fit in the rest of Springsteens tour schedule, however.
