19-time sports game of the year franchise
delivers new standard for physical play in ea sports nhl10
Platinum-Selling* Franchise Authentically Replicates Emotion and Intensity of
Playoff Hockey
REDWOOD CITY, Calif. - May 14, 2009 - Electronic Arts Inc. (NASDAQ: ERTS) today
announced that EA SPORTS(tm) has innovated a new, physical brand of hockey that
includes first-person fighting in NHL® 10 to match the toughness and emotional
intensity real-world NHL players endure in pursuit of a Stanley Cup(tm)
Championship.
The franchise that has won 19 sports game of the year awards over the past two years
begins a new era with gameplay innovations that deliver a new standard of toughness,
the emotion of playoff hockey on the ice and in the arena, and over 200 gameplay
refinements that replicate the skill and finesse that every fan sees throughout the
NHL playoffs.
A new first-person fighting engine enables players to trade punches with an NHL
tough guy. Feel what it's like to be on the ice in the skates of an NHL player to
throw and dodge punches. Grab and tug an opponent's jersey to land a punch that
ignites the fans and sparks your team to victory. Challenge a skill player and an
opposing team tough guy will step in to settle the score.
On ice toughness and intimidation is taken to a new level in NHL 10 where winning
one-on-one battles for possession of the puck along the boards becomes a test of
will and skill. Utilizing an all-new board physics engine, players can use their
body to shield the puck on the boards and then kick-pass it to teammates. Bigger,
stronger players pin opponents to the boards while fanatical fans bang on the glass,
just like real life. Fore-check defenders, pressure the puck and finish checks to
intimidate your opponent into mistakes. Players fatigue, bobble passes, and avoid
collisions under threat of constant physical pressure. Inspire teammates, ignite the
fans and change the momentum of a game by instigating scrums, drawing penalties, and
mixing it up - all after the referee blows the whistle!
"This is the most authentic simulation of hockey we have ever created," said
Producer David Littman, a former NHL and minor league goaltender now in his eighth
year working on the NHL franchise. "The Stanley Cup is the most difficult trophy in
all of sports to win and NHL 10 replicates the emotion, intensity and toughness
players require to win the Cup."
NHL 10 features more than 200 gameplay refinements that replicate the skill and
finesse of hockey and deliver the most responsive and authentic action ever for the
series. Players can one-time loose pucks, score from their knees, knock pucks out of
the air and lift a leg to fake a shot on goal. A new 360° precision passing mechanic
delivers control over the speed and direction of passes so players can bank passes
off the boards or play the puck into space for teammates to skate on to it. Plus,
all-new interactive crowds bring the emotion of playoff hockey to life with
towel-waving fans, glass bangers and crowds that react to the action on the ice.
Prove you are tough enough to quiet the crowd, silence the opposition and survive a
playoff run to lift the Stanley Cup in NHL 10.
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