www.redherring.com/vc/2002/0208/angler.htm+&hl=fi]The battle of the boxes: the PC vs. the TV[/URL]
Just when we felt the PC had become a horribly boring, commodity device, Apple Computer CEO Steve Jobs (with his new iMac) announced the third wave in personal computing. For those who haven't been paying attention, the first wave was about word processing, spreadsheets, desktop publishing, and the like. The second wave was about connecting our PCs--first in the workplace over ethernet, then around the world over the Internet. In the new era, Mr. Jobs sees the desktop machine as a digital hub for the home that connects our video and still-picture cameras, as well as our CD and DVD players.
"I believe in basically 90 percent of Steve Jobs's vision for the future of the PC," Bill Gates told me at this year's World Economic Forum in New York.
As Mr. Ando pointed out in my interview with him,"You can always pick out an American-made PC because they are so unstylish." But he added, "Apples are the only U.S. PCs that are acceptable for the home." So clearly, Apple and Sony are the two major players that understand how to design products cool enough for people's homes. Apple and Sony also understand better than other manufacturers that consumers don't want to have to push more than one button or make more than one click to make something happen.
Just when we felt the PC had become a horribly boring, commodity device, Apple Computer CEO Steve Jobs (with his new iMac) announced the third wave in personal computing. For those who haven't been paying attention, the first wave was about word processing, spreadsheets, desktop publishing, and the like. The second wave was about connecting our PCs--first in the workplace over ethernet, then around the world over the Internet. In the new era, Mr. Jobs sees the desktop machine as a digital hub for the home that connects our video and still-picture cameras, as well as our CD and DVD players.
"I believe in basically 90 percent of Steve Jobs's vision for the future of the PC," Bill Gates told me at this year's World Economic Forum in New York.
As Mr. Ando pointed out in my interview with him,"You can always pick out an American-made PC because they are so unstylish." But he added, "Apples are the only U.S. PCs that are acceptable for the home." So clearly, Apple and Sony are the two major players that understand how to design products cool enough for people's homes. Apple and Sony also understand better than other manufacturers that consumers don't want to have to push more than one button or make more than one click to make something happen.
