Nisupulla
Jäsen / [FL]
GamesIndustry on haastatellut PlayStationin markkinointipomoa Eric Lempeliä. Korona asettanut omat haasteensa julkaisulle, kun pelaajat eivät pääse hyvissä ajoin testaamaan uutta sukupolvea. Normaalisti ensi viikon Gamescom olisi ollut se paikka jossa olisi jo pelattu PS5:lla.
Nobody can feel the PS5 right now. Sony can't take the console and its controller -- aptly titled DualSense -- to PAX or Gamescom or EGX. It can't take it on shopping mall tours or put demo stations into shops.
"It's a massive challenge on every front," says Eric Lempel, SVP and head of global marketing at Sony Interactive Entertainment.
"If the world was in a normal place, we would be out there with demo stations at different events, with the ability for consumers to touch the product and interact with it, and really understand what we are talking about. The challenge, early on, became how do we try to express this with a spot, and at the same time, how do we create a spot given the current limitations presented by the global pandemic? So this was a challenge on all fronts for us.
"We feel it leans into a little bit of everything we do as PlayStation. We are always pushing the boundaries -- that is one of the tenets of our brand -- we are always looking to deliver new and exciting experiences, and this is a line that really shows that we are not going to stop doing that."
www.gamesindustry.biz
Nobody can feel the PS5 right now. Sony can't take the console and its controller -- aptly titled DualSense -- to PAX or Gamescom or EGX. It can't take it on shopping mall tours or put demo stations into shops.
"It's a massive challenge on every front," says Eric Lempel, SVP and head of global marketing at Sony Interactive Entertainment.
"If the world was in a normal place, we would be out there with demo stations at different events, with the ability for consumers to touch the product and interact with it, and really understand what we are talking about. The challenge, early on, became how do we try to express this with a spot, and at the same time, how do we create a spot given the current limitations presented by the global pandemic? So this was a challenge on all fronts for us.
"We feel it leans into a little bit of everything we do as PlayStation. We are always pushing the boundaries -- that is one of the tenets of our brand -- we are always looking to deliver new and exciting experiences, and this is a line that really shows that we are not going to stop doing that."
PlayStation: Launching a console during a pandemic “is a massive challenge on every front”
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www.gamesindustry.biz
