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Vastaus: PlayStation VR - lasit virtuaalitodellisuuteen
The New York Times uutisoi PSVR:n myyntiluvuista. Tällä kertaa kyseessä ei ole markkinatutkimusta harjoittavan yrityksen arvio, vaan tieto tuli Andrew Houselta.
The New York Times uutisoi PSVR:n myyntiluvuista. Tällä kertaa kyseessä ei ole markkinatutkimusta harjoittavan yrityksen arvio, vaan tieto tuli Andrew Houselta.
Popularity of Sony’s PlayStation VR Surprises Even the Company:
Even Andrew House, global chief executive of Sony Interactive Entertainment, the video game division of the Japanese electronics giant, had doubts about how quickly virtual reality would be embraced by the mass market. So when Sony needed to decide how many of a new virtual reality headset to manufacture, Mr. House was among those inside the company advising that Sony make fewer of them.
“It’s the classic case in any organization — the guys who are on the front end in sales are getting very excited, very hyped up,” Mr. House said. “You have to temper that with other voices inside the company, myself among them, saying let’s just be a little bit careful.”
It turns out Mr. House was too cautious. The headset, PlayStation VR, has been scarce in many stores, especially in Japan, since it went on sale in October. In an interview at his Silicon Valley office on Friday, Mr. House revealed PlayStation VR’s sales for the first time, saying consumers had purchased 915,000 of the headsets as of Feb. 19, roughly four months after it went on sale.
Sony’s internal goal was to sell one million of the headsets in its first six months, by mid-April. The company will almost certainly surpass that forecast. “You literally have people lining up outside stores when they know stock is being replenished,” said Mr. House, describing the scene in Japan, one of the largest games markets.